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Analysis of the business model, web application.
 Kubiš, Daniel ; Svobodová, Ivana (advisor) ; Mareš, Jan (referee)
The aim of the bachelor thesis was to analyze the business model of the web application to assess and design the MVP (minimum viable product). The aim of the bachelor thesis was to analyze the business model of the web application for assessment and design of a minimally viable product. The Web application has the ambition to become a global community platform that will be the standard for capturing, researching and preserving artifacts in a digitized form. Based on these goals, the bachelor thesis was divided into two theoretical and practical parts. In the theoretical part was defined the project, strategy and methodology that we will apply in the practical part. The Lean Canvas business model was used to meet the goal. With the description of nine complementary elements of the model, it will be possible to design a solution that could be implemented to create a minimum viable product. This conclusion was contributed by partial analyzes, with the main aim of knowing the targeted segment of users.
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