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Protection of personality in advertising
Ondřejová, Eva ; Švestka, Jiří (advisor) ; Salač, Josef (referee)
English resumé The subject of my thesis is Protection of personality in advertising. The aim was to describe in basic points of view the legal protection of personality rights in a specific area -advertising. The problem lies in the situation if someone uses other's name or photograps, likeness or descriptive attributes of personality without permission and for an exploitative purpose. The thesis is divided into two parts. The first general part starts with the description of the origin of the advertising and its development during the last two centuries. As the main idea of the whole thesis - advertising, it was necessary to present a legal definition of this term. The general part explains the bases of the legal protection of personality rights: 1) the main principles - property law concept or human dignity concept, 2) the statutory provisions in specific codes, 3) who is able to sue, 4) limitations on liability for news and commentary, creative works and administrative purpose, 5) protection of fundamental rights such as the right to one' name, likeness, the right to protect one's honour, good name, privacy etc. 6) the legal means of protection and compensation under the Civil code. Second chapter consider the unfair competition perspective. Unfair competition is regulated under the Commercial Code which...
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