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National Repository of Grey Literature

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Marketing Communication of Winter Stadia and Arenas in the Czech Ice Hockey First League Blažek, Petr ; Čáslavová, Eva (advisor) ; Černý, Otakar (referee) Název Marketingová komunikace zimních stadionů a arén české hokejové extraligy Marketing Communication ln Winter Stadium And Arenas OfCzech Ice Hockey First League. Cíl práce: Zdokumentovat a analyzovat reklamní prostory a média využívaná v zimních stadionech české hokejové extraligy. Pomocí dotazování zjistit názory vybraných vedoucích pracovníků extraligových klubů na současnou situaci v extralize a marketingu klubu. Vytvořit model marketingově optimálního hokejového stadionu. Metody: Pro získání potřebných dat použiji metodu pozorování pro dokumentaci reklamních nosičů na zimních stadionech. Dále použiji metodu dotazování ve formě interview a elektronického dotazování. Získaná data porovnám metodou komparace. Výsledky: Prezentují marketingové komunikační možnosti zimních stadionů, resp. reklamní média využívaná v halách stadionů a arén. Dále předkládají názory vybraných manažerů na současný stav v české extralize a marketing svého klubu. Ze získaných informací vytvářejí model zimního stadionu s optimálními komunikačními podmínkami. Klíčová slova: Komunikace, stadiony, arény, hokej extraliga, reklamní nosiče, média Detailed record

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