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National Repository of Grey Literature

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Proposal of Communication strategy for AVANZO a.s. Mašková, Lucie ; Hudeček,, David (referee) ; Šimberová, Iveta (advisor) Master's thesis deals with questions one of the most important part of the marketing - communication strategy of the company. It provides compact information collection about the instruments of the marketing communication for getting effective business, including specific proposal for the company AVANZO a.s. Detailed record

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