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National Repository of Grey Literature

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Mobile marketing - current state and future Mysliveček, David ; Šperková, Lucie (advisor) ; Koubský, Petr (referee) The aim of this bachelor's thesis is to introduce the concept of mobile marketing, its possibilities in these modern times and the laws of this issue in the Czech Republic. Based on my own research is determined most and least favorite type of mobile marketing. The practical part contains an analysis of mobile application, which deals with information services in the field of technological innovations. Based on a survey among the users and the overall analysis of the application are suggested possible improvements in development of the application and the mobile marketing. Detailed record

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