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National Repository of Grey Literature

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Marketing of franchising concept Švejk restaurant Sochor, Radovan ; Filipová, Vladimíra (advisor) ; Turnerová, Lenka (referee) This bachelor thesis deals with marketing franchising chain Švejk restaurant. The aim of this work is to analyze the concept of Švejk restaurant from a theoretical and practical perspective. The first chapter covers the general knowledge about franchising. The second chapter focuses on the basic theoretical knowledge of marketing. The third chapter describes the basic characteristics of the concept Švejk restaurant. The fourth chapter deals with the concept of marketing activities. The fifth chapter is focused on the research. The last chapter is the final part of the work where is designed marketing plan concept. Detailed record

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