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Marketing Research in Chosen Company
KULÍČKOVÁ, Štěpánka
The aim of this thesis was to establish the contemporary level of geographic information systems use by municipal authorities in the Czech Republic. Far more the task was to design measures based on the results of this research for the GEFOS a.s. company, which is a provider of GIS and WMS and for whom the research has been realized. I chose the following methods: analysis of secondary data and questionnaire investigation via e-mail. The questionnaire consisted of 17 questions about GIS, WMS and companies, which provide GIS and WMS. 714 authority offices in the Czech Republic have been involved (mainly in cities). 34 % had in fact responded, which is 243 offices. It has been determined that 15 % of the offices do not use GIS. The greatest obstruction of the initiation of GIS is financial reason. Some offices do not own it also because of lack of information or because the purchase has already been in progress. As a result of this the communication with potential clients, who do not have GIS, explaining the advantages and working principles, adding the WMS offer and helping with the first GIS project initiation has been suggested. The research cleared factual imperfections of the single GIS and companies offering those. Imperfections of firms: mostly the low adjustment, high prices and long duration for solutions of problems or demands. Software is concerned those imperfections: the data actualization, function in common, graphics and data import. For those improvements have been suggested {--} to react and handle those imperfection and additional demands of the customers. This means to confront the known imperfections and demands with the factual services of the GEFOS company, remove or fulfill those and include some opposites of imperfections in the GIS offer of the GEFOS company. In the Web Map Services (WMS) area it has been discovered that those services have been used by only on third of 243 offices. That is why I have suggested measures to support WMS, which should ensure a higher informedness about WMS and what is more important it should waken the desire for WMS purchase. Far more with my research I found out about the most used GIS software (it is MISYS); the most important companies in this area (the first is GEPRO spol. s r.o.); the sufficiency of the offices with the single software and companies; the most common map servers (it is MISYS-WEB), data for creation of GIS, number of GIS administrators and the methods of data publication (e.g. municipal plans).
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Evaluation and motivation in public administration
Vašíčková, Natálie ; Mitwallyová, Helena (advisor) ; Vláčil, Jan (referee)
The theme of the bachelor thesis is the evaluation and motivation of employees in public administration. The introductory part outlines the evaluation and motivation of employees on a general level, and then describes the specifics applicable for public administration. The practical part is focused on the evaluation and motivation systems used at selected institutions of public administration. It aims to assess these systems, suggest possible recommendations and find out whether the systems in use include modern management methods, such as evaluation interviews, competency models and regular system of employee evaluation as such. The research method consisted of interviews with human resources managers at selected institutions of public administration. Complementary information was obtained from materials created by these institutions themselves. All institutions of public administration are governed by Act No. 234/2014 Coll. on Civil Service, enshrining the evaluation of state employees. However, it depends on whether employees are evaluated formally, or if additional evaluation tools beyond the framework of the law are deployed, e.g. competency models. Officials of territorial authorities are subject to Act No. 312/2002 Coll., which does not explicitly define employee evaluation, yet employees are evaluated at many regional as well as local administration units. The results of the research survey confirmed that modern management methods are used in public administration and that the evaluation systems do not have any significant shortcomings.
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Seniors in the Zlínský Region - 2015
Český statistický úřad
Number of seniors and their structure in the region and its territorial units based on population statistics (incl. life expectancy and population projection), Population and Housing Census (e.g. marital status, educational attainment, economic activity; seniors housing and households). Social care development (number of pensioners, pensions, care facilities for elderly). Completed with interregional comparisons and cartograms.
Fulltext:  PDF
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Seniors in the Středočeský Region - 2015
Český statistický úřad
Number of seniors and their structure in the region and its territorial units based on population statistics (incl. life expectancy and population projection), Population and Housing Census (e.g. marital status, educational attainment, economic activity; seniors housing and households). Social care development (number of pensioners, pensions, care facilities for elderly). Completed with interregional comparisons and cartograms.
Fulltext: PDF
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Seniors in the Ústecký Region - 2015
Český statistický úřad
Number of seniors and their structure in the region and its territorial units based on population statistics (incl. life expectancy and population projection), Population and Housing Census (e.g. marital status, educational attainment, economic activity; seniors housing and households). Social care development (number of pensioners, pensions, care facilities for elderly). Completed with interregional comparisons and cartograms.
Fulltext: PDF
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Seniors in the Plzeňský Region - 2015
Český statistický úřad
Number of seniors and their structure in the region and its territorial units based on population statistics (incl. life expectancy and population projection), Population and Housing Census (e.g. marital status, educational attainment, economic activity; seniors housing and households). Social care development (number of pensioners, pensions, care facilities for elderly). Completed with interregional comparisons and cartograms.
Fulltext: PDF
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Seniors in the Pardubický Region - 2015
Dědič, Petr ; Fialová, Hedvika ; Mikanová, Monika ; Český statistický úřad
Number of seniors and their structure in the region and its territorial units based on population statistics (incl. life expectancy and population projection), Population and Housing Census (e.g. marital status, educational attainment, economic activity; seniors housing and households). Social care development (number of pensioners, pensions, care facilities for elderly). Completed with interregional comparisons and cartograms.
Fulltext: PDF
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Seniors in the Olomoucký Region - 2015
Český statistický úřad
Number of seniors and their structure in the region and its territorial units based on population statistics (incl. life expectancy and population projection), Population and Housing Census (e.g. marital status, educational attainment, economic activity; seniors housing and households). Social care development (number of pensioners, pensions, care facilities for elderly). Completed with interregional comparisons and cartograms.
Fulltext: PDF
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Seniors in the Moravskoslezský Region - 2015
Český statistický úřad
Number of seniors and their structure in the region and its territorial units based on population statistics (incl. life expectancy and population projection), Population and Housing Census (e.g. marital status, educational attainment, economic activity; seniors housing and households). Social care development (number of pensioners, pensions, care facilities for elderly). Completed with interregional comparisons and cartograms.
Fulltext: PDF
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Animal from the Garry Winogrand´s point of view
Tvarůžka, Václav ; DVOŘÁK, Tomáš (advisor) ; Ledvina, Josef (referee)
Work is an introduction to the work of Gary Winogrand and also analysis of the issue of limited possibility of looking which manifests in the particular problem, of impossibility of looking at animal. Work is based on essay from John Berger who concludes this communication problem trough the rise of capitalism and lost connection between human and animal creature. This thing is also connected to the phenomenon of zoological garden. Work is set in this certain context and further it is analyzing the photographs from Winogrand himself and also other authors, which are dealing with affinity problems like for example problem of authenticity (in the photography with the motive of animal), which is represented by Joan Fontcuberta. Or the problem of anthropomorphization (Walt Disney).
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