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Marketing Plan of MAGICAM HD SOLUTIONS, Ltd
Pařízek, Aleš ; Hesková, Marie (advisor) ; Harantová, Monika (referee)
The main goal of the bachelor study is to create functional marketing plan for year 2017 that is consistent with the existing long-term marketing strategy. This thesis is created for use in business company MAGICAM HD SOLUTIONS Ltd. The core of the thesis is devided into theoretical and practical part. The first part laid the foundations basis of the terms used in the marketing planning, it is described the relationship marketing strategy, plan and tactics and role in the functioning of the marketing plan of the company. The second part contains the characteristics of the company, the analysis of external and internal factors affecting the company, SWOT analysis, setting goals and designing procedures by which the company will achieved set go-als. The practical part also contains specific steps in the action programs and timetable. Finally the thesis evaluates individual parts and contribution to the company.
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Investment Environment in the Virtual Real Cash Economy
Lehnert, Filip ; Hlavinka, Roman (referee) ; Budík, Jan (advisor)
The subject of this thesis is to introduce the reader to the issue of possible financial investment in the virtual economy with real funds and design strategies to maximize the initial capital appreciation. The introduction describes the analysis of virtual PED currency, the economy and the system of publicly traded shares. The main part is focused on presenting the results of practical traded investment based on fundamental analysis, speculation about the intrinsic value of the shares and evaluating applied strategies, including the benefits of work.
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Analysis of plant extract of Orthosiphon stamineus by capillary zone electrophoresis
Hašek, Jan ; Polášek, Miroslav (referee) ; Pospíšilová, Marie (advisor)
Capillary zone electrophoresis with UV detection at 200 nm was developed for the determination of four phenolic acids and four flavonoids in plant material. The electrophoretic behavior of phenolic compounds was investigated to optimize their separation as a function of buffer pH, buffer concentration. A 50m mM borate buffer, pH 9 was found most favorable. The separation was obtained with fused-silica capillary column (50 cm x 50 μm I.D.) an applied voltage of 25 kV and a temperature of 25řC. For increase injection volume and decrease the detection limits was performed by applying Large-volume sample stacking with polarity switching. The limits of detection were between 0,006 and 0,014 μg/ml. The method was used to determine these compounds in methanolic extract of Orthosiphon stamineus leaves that contained 710,9 μg g-1 pulverized drug of rosmarinic acid and 38,2 μg g-1 of caffeic acid. About a 60- fold enhancement in senzitivity, relative to a conventional injection, was demonstrated in a real sample.
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Fossil fuels substitution in large combustion plant
Hájek, Zdeněk ; Popela, Pavel (referee) ; Touš, Michal (advisor)
The thesis aims at current issues of using renewable resources here in the Czech Republic, mainly on biomass co-firing with fossil fuels in large combustion plant. The introduction provides an overview of systems for biomass co-firing. Further the using of optimization for solution problem of integration biomass fuels into existing large combustion plants and planning its operation conditions is presented. The main point of this thesis lies in creating of a user interface for modeling and optimization tool. Its functionality will be proved by solving a case study involving the analysis of possibilities for replacing fossil fuels due to the limited availability of coal in the market.
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Risk analysis in conformity assesment process
Možný, Radek ; Teš, Vasilij (referee) ; Koška, Petr (advisor)
When presenting a product within the so-called regulated sphere the producer is obliged to keep to the given legal liabilities of the technical product requirements and the governmental regulations concerned. The producer is also to carry out an analysis of the technical requirements and specifications of the product. Subsequently, the producer also has to provide the technical specifications and documentation for preparation of ES declaration, guaranteeing that the product fulfills the CE requirements. The task is to design and set up documentation for the ES declaration for Polymount printer cleaning machines PPC mini, PPC M2, PPC L2 and PPC XL2.
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Supporting Career Development of Women after Maternity Leave with Coaching (Comparison of the Situation in the Czech Republic and Austria)
Ebhardt, Karina ; Bedrnová, Eva (advisor) ; Jarošová, Eva (referee) ; Rymeš, Milan (referee)
Objectives: The aim of this dissertation is to analyze the situation of women returning to work after maternity leave in Austria and the Czech Republic, to design a special career coaching program for them and to evaluate its effectiveness. Methods: Questionnaires, interviews and career coaching program. The sample consisted of female high school, college and university graduates returning to work after maternity leave. Results: The research showed that women tend not to advance in their careers and perceive a lack of support in career development from their employers. We found no significant differences between Austrian and Czech women regarding the length of maternity leave and strategies for coping with work/family conflicts, though they differ in their approach to career management. The career coaching program was designed according to the detailed analysis of needs of our respondents and was evaluated as very effective.
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Testing GUI applications in Java
Šimko, David ; Pavlíčková, Jarmila (advisor) ; Borovcová, Anna (referee)
The aim of this bachelor thesis is to provide a theoretical background for GUI testing, to perform market analysis of tools that are available for GUI testing and to demonstrate practically GUI testing using one selected tool. The goals in the first part are achieved through the analysis of scientific literature, scientific articles and Internet sources. In the second part of this work it was necessary to manage the practical aspects of testing and to take over the analysis of the current market for testing GUI applications. The benefit of this work is a summary of theoretical knowledge about the particular topic, current overview of available tools and practical demonstration of one testing tool. The work is divided into two parts. The aim of the theoretical part is to clarify and define the basic concepts and issues. The practical part focuses on mapping the tool market and practical demonstration of GUI testing using the Abbot tool.
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The influence of water activity on respiration behaviour of women after breast ablation
Černá, Tereza ; Čechovská, Irena (advisor) ; Břečková, Gabriela (referee)
Title: The influence of water activity on respiration behaviour of women after breast ablation. Aim: We aim to design and verify a programme of water exercises for women after breast ablation which would have a positive influence on their health. In our pedagogical experiment we want to discover the effect of breathing exercises in water environment on respiration capacity and strength of respiration muscles (inspiration and expiration muscles). Methods: Sociological research was used in order to find suitable probands. The examination of functions of respiration muscles was used in order to evaluate strength of respiration muscles. We measured strength of respiration muscles (inspiration PI max and expiration muscles PE max). Spirometry testing, volume-time curve and a flow-volume loop, set values for inspiration (VCinsp) and expiration (VCexp). The examination was carried out in Krajska zdravotni a.s, Usti nad Labem at the department of Functional Diagnostic. Results were evaluated by statistic program STATIS TICA. We used describing statistics, categorization, data analysis, t-tests, Wilcoxon and Mann Whitney testing. Conclusion: Water activity related to breast exercises had a positive influence on values of PI max, VC insp a VC exp which demonstrate results of Wilcoxon test. Some differences...
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Cost analysis, price realization and profitability of the company
KOPEČKOVÁ, Michaela
The aim of this diploma thesis is to analyze incomes, expenses and profit in chosen production company, including detailed cost analysis, price realization and profitability of selected products company. For this analysis is selected company operating in the automotive industry and products for analysis are automotive components which are the core of the production program of the company. The period covered years between 2007 and 2011.
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