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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Aversion of the consumer to loss
 Navrátil, Radek ; Katrňáková, Eliška (referee) ; Škapa, Stanislav (advisor)
The content of this thesis is an analysis of the consumer ´s behaviour, his attitude to the risk/loss, how he prevents the risk of this loss, which instruments and methods might be used to reduce the loss in certain areas that are related with the consumer´s behavior. Two types of familes and three different life situations were chosen to apply the particular methods and instruments. The outcome of the thesis is a suggestion of the process that would lead to reduction of the risk of loss in given life situations in these two model familes.
Detailed record
Aversion of the consumer to loss
 Navrátil, Radek ; Katrňáková, Eliška (referee) ; Škapa, Stanislav (advisor)
The content of this thesis is an analysis of the consumer ´s behaviour, his attitude to the risk/loss, how he prevents the risk of this loss, which instruments and methods might be used to reduce the loss in certain areas that are related with the consumer´s behavior. Two types of familes and three different life situations were chosen to apply the particular methods and instruments. The outcome of the thesis is a suggestion of the process that would lead to reduction of the risk of loss in given life situations in these two model familes.
Detailed record

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