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National Repository of Grey Literature

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Vysoká škola ekonomická v Praze Zmeškalová, Eva ; Filipová, Alena (advisor) ; Zeman, Jiří (referee) Práce se zabývá analýzou strategie konkrétní firmy působící na českém trhu. Zvažuje formy její marketingové propagace, cenovou strategii i možnosti expanze do zahraničí. Detailněji pojednává o jednotlivých problémech souvisejících s její činností, kterou je zprostředkovávání služeb v zábavném odvětví. Soustředí se také na vztah firmy ke konkurenci, dodavatelům a zákazníkům. Detailed record

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