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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Event marketing and its role by the formation of tourism trade products in tourist information centre in Pilsner City
 DENKOVÁ, Lenka
My bachelor work deals with the Event marketing and its role by the formation of tourism trade products in tourist information centre in Pilsner City. The problem which I solved in my work is an unsufficient cooperation between ZOO and IC. The result of my work is a suggestion of solution how to intensify and improve the cooperation between the IC and the ZOO in Pilsen, with minimal requirements on their budget. I believe that my solution would bring benefit not only to those two organizations but would also be attractive for general public.
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