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Změny v ochotě komunikovat s chatboty v důsledku pandemie
Vítová, Michaela
This master thesis deals with the possibilities of using chatbots as a communication channel when addressing financial institutions. It also focuses on the changes in this area brought about by the COVID-19 disease pandemic. The analysis will focus on Czech consumers' awareness of chatbots, their willingness to use them, typical habits of communication with financial institutions and their changes as a result of the pandemic. The stated aim of the thesis will be fulfilled by means of a questionnaire survey and in-depth interviews with respondents.

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