Home > Search Results: keywords:"zlepšení kvality a spokojenosti"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Customer Satisfaction and Proposals for its Improvement
 Šivelová, Terezie ; Zapletalová, Pavla (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a concept of arrangements designed to increase customer satisfaction of Pražírna, s.r.o. The first section describes the theoretical background. The following analytical section analyses activities of the company and its contemporary marketing mix. This section also contains an analysis of the corporation's background, marketing research and SWOT analysis. The last section suggests changes and recommendations for enhancement of customer satisfaction in the area of provided services and marketing communication.
Detailed record
Customer Satisfaction and Proposals for its Improvement
 Šivelová, Terezie ; Zapletalová, Pavla (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a concept of arrangements designed to increase customer satisfaction of Pražírna, s.r.o. The first section describes the theoretical background. The following analytical section analyses activities of the company and its contemporary marketing mix. This section also contains an analysis of the corporation's background, marketing research and SWOT analysis. The last section suggests changes and recommendations for enhancement of customer satisfaction in the area of provided services and marketing communication.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English