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RAVAK entry into foreign markets
Černá, Dana ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The principal aim of this theses is to highlight the various differences in selected countries. I will also try to obtain information about the problems in communication or in the actual commercial negotiations based on the experience of workers of the RAVAK company. The first part outlines the emergence of the RAVAK company, its beginnings, the scope of foreign expansion and training of workers. Furthermore, this chapter focuses on trade fairs and exhibitions, and a financial crisis. The next seven chapters are intended to introduce a course of action in some foreign countries. I chose Russia, Lithuania, United Arab Emirates, Tunisia, China, Germany and Spain. In these chapters I will try to bring the entry of the RAVAK company into these markets, to identify any initial problems, the trade negotiations with local partners and other evidence. I will try to analyze the diversity of the cultures and behaviors in different countries. In trading on a foreign market, each firm met with culture shock, which must somehow cope. Cultural shock is a divergence in thinking and behavior of residents of other countries. These differences are described in this theses. I will try to show examples and to indicate possible solutions to various situations.
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