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The Firm in Competitive Environment
Pastayalka, Andrei ; Šrédl, Karel (advisor) ; Kopecká, Lenka (referee)
Bachelor thesis firm in the competitive environment in a specific example of belarusian company Berezaautotrans, u.e. shows how the company on the market of international road transport acts, make it profitable and be successfull in competition with other companies. The first part is devoted to theoretical definition of the company. The thesis describes the kinds of companies and their classification and describes the basic objectives of the enterprise. Further the first part describes the market and its structure, the difference between perfect and imperfect competition. Also this section describes the market of international road transport itself. The second part describes the company's strategy, which allow to achieve its competitiveness. Provided SWOT analysis, which result is a strategy that shows how the company could improve its market position. The conclusion summaries all the issues.

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