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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Multi-level marketing focusing on the marketing strategy of the company Green Ways, Ltd.
 Davidová, Michaela ; Olšanová, Květa (advisor) ; Walter, Martin (referee)
The main aim of my bachelor thesis is to identify the opportunities for the growth of the company Green Ways, Ltd. in consideration of the competition on the czech market. This target was reached through the situational analysis and the subsequent SWOT analysis which evaluated the strenghts and the weaknesses and defined what the company should focuse on to gain the competitive advantage. In the theoretical part I also focused on the analysis of multi-level marketing which is the typical business form of the company Green Ways, Ltd. In conclusion, I made a survey through which we learned about the brand awarness on the czech market. The survey results have convinced me of the strong position of the company Green Ways, Ltd. among the green foods sellers on the czech market.
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Strategic and financial analysis of Green Ways s.r.o.
 Langer, Petr ; Bobek, Michal (advisor) ; Marek, Petr (referee)
This thesis deals with strategic and financial analysis of the compamy Green Ways s.r.o. It is divided into three parts. The first theoretical part focuses on the methodology of implementation of both analyzes. The following section is dedicated to strategic analysis. The author deals with internal and external potential of the company. This part ends with a SWOT analysis. In the financial analysis author deals with the company's financial results between 2008 and 2010. The first part is based on horizontal and vertical analysis of financial statements. The second part is focusing on financial performance and stability of the company. Financial analysis ends with comparison with the competition. The conclusion summarizes the results and assessed the company's future prospects.
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