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Business plan and the possibilities of its expansion
ŠIMONOVÁ, Michaela
This bachelor thesis contains the information about a business plan, an entrepreneurship,an establishment and an extension of business. The main aim is to describe the activities related to starting a business, create an expanding business plan for a specific enterprise and analyse economy results. The entrepreneur is the same person as the author of this thesis. The entrepreneur does a wire-craft and find the possibilities to extend the business in 2017 by using a business plan. A business plan consists of the describing an entrepreneur, a market analysis, a production plan, a marketing plan and a financial plan. The thesis uses the MBTI test to specify entrepreneur character and Business Model Canvas to make business activity clear. In market analysis the PEST, SWOT analysis and Porter's Five Forces is used. In production plan the direct and indirect cost are monitored, and the indirect cost are allocated to the cost object by a cost driver. This thesis contains The Break Even Point Analysis. The Break Even Point Analysis is helpful to decide, how many products to offer to cover the costs. In financial plan are expressed expected revenues and expenditure. A comparison between planned and realized data gives financial results.
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Business Plan - Wellness hotel
Staňová, Jeannette ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
The dissertation Business Plan - Wellness hotel contents both the theoretical principles of writing a business plan as well as, in particular, the practical part. The practical part is the real business plan concerning building, starting to operate and successful functioning of the wellness hotel. It contents all the appurtenances of a business plan, such as the market analysis, competition analysis, marketing plan, plan of production, financial plan, etc. The main aim of the dissertation is to assess and to decide, after a complex processing of the business plan, whether to implement the project or not, taking into consideration all the risks and circumstances.
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