Home > Search Results: keywords:"young actor"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Brand product as a symbol of young participants
 Hejmalíčková, Veronika ; Novotná, Eliška (advisor) ; Marková, Agáta (referee)
This thesis is focused on perception of product brands by the younger generation. In theoretical part there are described expert facts which are related with topic of the thesis and they are necessary for understanding of research part. There are more developed concepts such as: social status, social identity of a young actor, the younger generation and its shopping behavior and also product brand. Research part deals with concrete young collective, through which tries to achieve two goals. The first goal is to find out if the brand fills the brand elements for pupils of primary school and the second one is to find out if wearing Nike shoes is status sign of the pupils. The results of this thesis could be benefit for marketing departments of fashion companies.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English