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Wine labeling in Mělník wine subregion and self-identification towards cultural heritage
Molina Aguirre, Giovanni Francisco ; Hajdinová, Eva (advisor) ; Erdösi, Péter (referee) ; Mód, László Balázs (referee)
3 Abstract This thesis aims to examine the historical evolution of wine production and the population's sense of self-identification in the Mělník region of Bohemia, Czech Republic. In addition, assess the extent of regional identity, wine heritage, and ties to the wine industry presence in the region. Field research was conducted with Mělník wine industry stakeholders to obtain a more accurate picture of the current state of the wine business. In addition, another field questionnaire was administered to Czech students regarding their emotions and general associations with the Mělník region. The results revealed the development, productive process, and challenges of Mělník concerning a competitive European market and their efforts to preserve and enhance the area's heritage and maintain a balance between tourism and wine production. The proximity to Prague has also influenced the development of the wine geographically protected label VOC Mělník, which was the last one to be implemented in the Czech Republic in 2015. Keywords wine; heritage; identity; Bohemia; Mělník
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