Home > Search Results: keywords:"willingness to pay (WTP)"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The influence of the IKEA effect on a value of good
 Sedlická, Monika ; Vokoun, Marek (advisor) ; Nikolovová, Pavla (referee)
In 4 experiments in which students assembled IKEA boxes, built LEGO-like construction sets and folded origami I demonstrate and examine the IKEA effect, which is defined as consumers' willingness to pay more for self-created products than for identical products made by others. I show that their increased valuation is led by the feelings of competence associated with self-created products and that affirming consumers sense of self decreases the value one derives from his creations. I found that students value more their labor only when labor results in successful completion of task regardless of whether they are "do-it-yourselfers" or not. I did not observe the IKEA effect in particular case of origami.
Detailed record
Majetnický efekt: Ceníme si více informací z knih?
 Hadincová, Ludmila ; Houdek, Petr (advisor) ; Hudík, Marek (referee)
The main purpose of this thesis is to answer a question, whether an individual appreciates more information originating from physical media than information from virtual media. Respectively, if these two types of media have a different impact on the endowment effect. This effect is conditioned by the individual's physical possession of an object that is provided by physical media, but not allowed by virtual media. The first part of the experiment is based on the comparison of buyer's willingness to pay for information from physical and virtual media (WTP) with seller's willingness to accept payment for the information (WTA). The results from the first part of the experiment did not satisfy the hypothesis about participant's higher valuation of information from physical media. But it was found out that buyers were more willing to pay for the information from physical media suggesting the emergence of quasi-endowment effect. Subjects were reluctant to pay for the electronic version of information. The second part of the experiment is based on comparison of participant's preferences for books in regular and virtual format. It was proved that participants who had an experience only with the book in electronic format were more eager to exchange it for the other book. The opposite effect was documented for participants who had the book in regular format. So, the results from the second part of the experiment provided weak evidence on behalf of the prediction about greater impact of physical media information on the endowment effect. The thesis is further focused on detection of personal characteristic's impacts on the endowment effect. Finally, it was discovered that subjects felt loss aversion of information and that information from books were perceived trustworthier.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English