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National Repository of Grey Literature

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Website Optimization and Evaluation of its Results Kroužek, Jiří ; Kincl, Tomáš (advisor) ; Novák, Michal (referee) This thesis deals with conversion rate optimization and evaluation of its results. Thesis introduces and compares conversion rate optimization options -- web analytics, heatmaps, user testing and A/B testing. The practical part consists conversion rate optimization of Faculty of Management website and quantification its results. Detailed record

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