National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Strategy for Company Augustin Dobis AD SPECTRUM
Harant, Vladimír ; Laktiš, Peter (referee) ; Světlík, Jaroslav (advisor)
Diploma theses represents project of marketing a communication strategy of manufacturing company. This work includes situation analysis of present situation including evaluation of weaknesses and streghts of the company, opportunities and threaths and on the basis of this analysis particular marketing and communication strategy, budget and timing has been designed.
Marketing Strategy for Company Augustin Dobis AD SPECTRUM
Harant, Vladimír ; Laktiš, Peter (referee) ; Světlík, Jaroslav (advisor)
Diploma theses represents project of marketing a communication strategy of manufacturing company. This work includes situation analysis of present situation including evaluation of weaknesses and streghts of the company, opportunities and threaths and on the basis of this analysis particular marketing and communication strategy, budget and timing has been designed.

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