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Viewers of Herbář, TV program popularizing alternative lifestyle
Gajdová, Jana ; Reifová, Irena (advisor) ; Jansa, Petra (referee)
The topic of my thesis is the audience of Herbář, a programme broadcast by Czech Television since 2013, which popularises alternative lifestyles characterised by conscious consumer tactics. These tactics include, for example, certain forms of local food activism based on the ideas of the Slow Food movement, the application of certain DIY practices, the pursuit of partial food self-sufficiency, or an individual's efforts to minimize the negative impact of their actions on the state of the environment. The TV programme Herbář is a lifestyle show that features elements of TV food tourism focused on the countryside and traditions. It is a specific form of eco-reality television, using the emotional identification of the viewer with the presenter, which occurs through the chosen way of moderating the programme, and dramatisation, using images of idealised rural and simple lifestyles. I first introduce the reader to the related themes in order to place my work in a clear context. I will then attempt to answer who the audience of Herbář is, what are the possible audience attitudes towards the programme and related themes, and how these audience attitudes are reflected in the lifestyles of individual viewers. I will attempt to answer these questions through a simultaneous triangulation of qualitative and...
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