Home > Search Results: keywords:"vládna komunikácia"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Communication of Czech Government during the COVID-19 pandemic
 Balážová, Zuzana ; Hájek, Lukáš (advisor) ; Bahenský, Vojtěch (referee)
The bachelor thesis Communication of the government of the Czech Republic during the COVID-19 pandemic deals with the communication of selected representatives of Czech government. The work examines the communication of the Prime Minister, the Deputy Prime Minister and the Ministers of Health. The first section of the thesis focuses on theoretical starting points of the field of government communication, its multidisciplinary nature as well as definition. Due to the ongoing pandemic, the theoretical framework was broadened with crisis communication. At the end of the first section, a model of ideal government communication during the crisis was presented. The aim of the work was to find out whether the government of the Czech Republic fulfilled the theoretical prerequisites for successful communication according to this model. Qualitative methods of analysis were complemented with quantitative methods for a better analysis of communication. The results showed that the communication of the selected members of the government did not fulfill the theoretical prerequisites of successful communication, as they did not fulfill most of the elements of the defined model.
Detailed record
How to Communicate Health? Campaigns by Ministry of Health of the Czech Republic in period 2012-2017
 Posluchová, Lucia ; Rosenfeldová, Jana (advisor) ; Hejlová, Denisa (referee)
The subject of this bachelor thesis is public health campaigns and their influence on healthy behavioural change. It is focused on governmental campaigns created under the Ministry of Health of the Czech Republic in the period between 2012 and 2017. The objective of this thesis is to explore health campaigns' potential to improve the condition of public health and to open a discussion about fulfilling this potential in the Czech Republic. The theoretical part of the thesis introduces the concept of institutional communication and clarifies its main purposes with regard to the public welfare. In connection with stated purposes, it explains how public campaigns might lead to improvement of public health. The description of the behavioural change process is embedded in the theory of planned behaviour. The practical part of the thesis is dedicated to qualitative research, aiming to contribute to the understanding of the campaigns' perception. Special attention was devoted to their influence on behavioural change. Data from semi-structured interviews indicate, that campaigns give mostly negative impressions to recipients and their influence on healthy behaviour change is rather unlike.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English