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Current search engine optimization practices
 Martinka, Jan ; Smutný, Zdeněk (advisor) ; Čermák, Radim (referee)
The paper summarizes current options of free search engine optimization for websites. Structured into on page and off page factors, they are assessed by their importance for search engine rankings. Outdated factors a contradicted and replace new, modern ones. Most of the practices mentioned in the theoretical part are applied to website of student parties' organization. The aim of this paper is not only to map current practices, but with their help to achieve better search engine results for the mentioned website and to increase the number of visitors on organized parties.
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