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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Vplvv faktorov kvality služieb na lojalitu návštevnikov v regiónoch Liptov a Tatry
 Sobotová, Simona
Sobotová, S. The influence of service quality factors on the visitors loyalty in the Liptov and Tatras regions. Diploma thesis. Brno: Mendel University. 2021. The diploma thesis deals with the assessment of the level of influence of destination quality factors on the loyalty of visitors in the mountain regions of Liptov and Tatras. In addition, the work examines the satisfaction of visitors with quality factors in the summer and winter seasons. These are then compared with the importance of the same factors. Marketing research was used to obtain primary data using a questionnaire survey. The data were then evaluated using IPA analysis and multiple regression analysis.
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Factors Affecting a Visitors´ Satisfaction in South Bohemia (The Region of Jindřichův Hradec)
 KROUŽKOVÁ, Lucie
The aim of this work was to identify factors affecting visitor's satisfaction in the region of Jindřichův Hradec and to assess compliance of their expectations with reality. It was also examined perceptions of quantity and quality of tourism offer in this region from the viewpoint of demand. Based on the findings were set out measures to increase visitor's satisfaction in this region.
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Analysis of the environment of the Pilsen and Prague zoological garden
 Kuťáková, Michaela ; Chylíková, Hana (advisor) ; Topolová, Ivana (referee)
This bachelor thesis deals with an analysis of the environment of the Pilsen ZOO and botanical garden and the Prague zoological garden. The thesis is divided into three parts. The introductory chapter is devoted to defining basic notions of shopping atmosphere with regard to the specific environment of the ZOO. The second chapter is focused on the ZOO's presentation. The final part analyses results of author's own and marketing survey, reveals ZOO's strengths and weaknesses and includes possible suggestions that could lead to a greater satisfaction of visitors.
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