|
|
Visitor's Profile in the Tourism Destination of the Příbram Region
CHLASTÁK, Lukáš
The main objective of this thesis was to draw up profile of the visitor of destination Příbramsko. On the basis of questionnaire survey and analysis of Czech Tourism agency was compiled visitor´s profile of destination Příbramsko. On the base of results of questionnaire survey, were chosen the key and promising target segments of destination. For each of segments was devised one product, that would retain and attract more tourists.
|
|
|
The importance of park landscape in Římov for tourism
SUCHÁ, Marie
The aim of this work was to evaluate the structure of motivation to visit the park Římov, assess its attractiveness and evaluate the structure of present visitors to the park. Based on the survey, which was carried out in the territory of the park was designed Římov themes useful to optimize the use of the park tourism.
|
|
|
Komparativní analýza nových trendů v marketingu lyžařských středisek
Taxová, Helena ; Lhotáková, Markéta (advisor) ; Cook, Gina (referee)
The purpose of this thesis is three-fold. First, it explored the ski resort marketing based on place and destination marketing theories. New trends and best practices support the theory by practical examples from the field and online research. Moreover, general hypotheses about ski resorts' visitors were defined. The second objective was to analyze the behavior of ski resorts' visitors based on a quantitative research. As a result, the predefined hypotheses were either confirmed or disproved. Finally, practical implications and recommendations combining the recent trends and tourists' experiences were discussed to suggest future development of ski resort marketing practices. In the end, research results, conclusions as well as its limitations are presented. Overall, this thesis could serve as a comprehensive study of current trends in the area of ski resort marketing and visitors' behavior and experiences.
|
|
|
Visitor's Profile in the Tourism Destination of the Tábor Region
KUBECOVÁ, Kristýna
The main objective of this thesis was to draw up profile of the visitor of destination Táborsko. On the basis of a own questionnaire survey, poll Municipality of Tábor and based on statistical data and expert´s opinions and estimates of managers of the two largest hotels in Tábor, it was compiled a visitor´s profile of destination Táborsko, and these profiles were the base for another proposals and measures.
|
|
|
The importance of castle park Hluboká for tourism
VACHOVÁ, Andrea
The goal of this bachelor work is to assess the attractiveness of The Hluboká nad Vltavou Castle Park. Very important is the information about visitors and their motivation to visit the park. Therefore an evaluation of the structure of the Castle Park visitors focused on the motivation to visit, knowledge of the history or activities during visitor´s vacation was done. The result of this bachelor work is not only the identification of weaknesses of the park, but also the proposal of possible improvements, leading to increase the satisfaction of visitors and overall park attractivity as well.
|
|
|
The importance of castle park Kratochvíle for tourism
KAITMANOVÁ, Gabriela
This bachelor´s thesis is focused on the touristic utilization of a park situated at the Kratochvíle Castle. The main aim is to assess the attractiveness of that chosen object. Via the questionnaire survey there was made an assessment of the structure of current visitors, their motivation for a visit, and what they usually search for, what they find attractive, what leisure time activities they usually carry out on their holidays. The result was the identification of suggestions on the optimization of the use of the Kratochvíle Castle Park.
|
|
| |
|
|
The importance of castle park Český Krumlov for tourism
BÁTOVSKÁ, Iveta
This bachelor´s thesis is focused on the touristic utilization of a park Český Krumlov. The main goals are to assess the attractiveness, motivation of visitors, assessment of the structure of current visitors of this place. The result was the identification of suggestions on the optimization of the use of the Česku Krumlov Castle Park.
|
|
|
Sustainable tourism on Jindřichohradecko
MICHALOVÁ, Jana
This study is concerned with sustainable tourism Jindřichohradecka. As a research method is selected a questionnaire survey and structured interviews.Zkoumá se postoj návštěvníků Jindřichohradecka k udržitelnému cestovnímu ruchu. Dále se zkoumá podpora udržitelného cestovního ruchu a cestovního ruchu celkově ze strany města. It created a product located in rural areas and activities focused on environmentally friendly.
|
|
|
Analysis of attendance of Prague cinemas
Gábrišová, Nikol ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
Cinema was a major phenomenon, and a favorite pastime in the 20th century, is so well in the modern era 21st century? Still new movies are filming that can be seen in cinemas. Development of cinema attendance is but a very uncertain and volatile in recent years. Therefore, I decided to dedicate this work to closer analysis of attendance of Prague cinemas. Prague has the most of cinemas of all the Czech cities and potential viewer is indeed a wide selection, and it is therefore interesting to explore further attendance in Prague cinemas. The aim of this thesis is to identify and further analyze how attendance of Prague cinemas evolved in the past six years, to compare the attendance and sales between classic cinemas and multiplexes and on the basis of these findings, formulate estimates of attendance for the future and try to come up with advice that would cinemas helped attract more viewers. Using a questionnaire survey and qualitative research then see how often Prague inhabitants go to the cinema, and this research also help me to get more information about the characteristics of moviegoers.
|
guest ::
