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National Repository of Grey Literature

3 records found

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	Viral marketing BLÁHOVÁ, Adéla The aim of my thesis is to provide a comprehensive overview of the viral marketing and to analyze selected viral campaigns. There is a description of advantages and disadvantages of this marketing tool. In the end I suggest for which companies viral marketing is an appropriate form of the promotion. Detailed record
	Viral Marketing Past Present Future Nessipbekova, Zarina ; Vávra, Oldřich (advisor) ; Stříteský, Václav (referee) The work studies the viral marketing. These are past viral campaigns, viral campaigns today, and evaluates their actuality. The work tries to predict the development of viral marketing on the basis of the research done by the author. Detailed record
	New Trends in on-line Marketing Palkovič, Lukáš ; Stříteský, Václav (advisor) ; Rojkovičová, Veronika (referee) This bachelor thesis deals with new trend of internet marketing, it focuses especially on viral marketing. The theoretical part charasterizes the process of viral campaigns, furthermore deals with the components and aspects of on-line environment. Another separated chapter presents social networks, their place in viral marketing and at last but not least the viral video making process. The practical part contains different analyses of specific viral campaigns. The next and equally the last part evaluates the used questionnaires. The aim of the thesis is to illustrate the mechanism of viral marketing, identify the main factors of success and analyze the specifics of Czech viral marketing. In the conclusion I introduce new trends of viral marketing. Detailed record

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