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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Comparing the use of types of communication and communication tools in small and large business
 Hutárková, Tereza ; Střížová, Vlasta (advisor) ; Burkoň, Lukáš (referee)
The main purpose of this thesis is the analysis of communications and communication tools in small and large business. The thesis is divided into theoretical and practical part. The theoretical part is focusing on communication from the perspective of "ordinary" people and businesses. It is divided into the following parts: Communication, Corporate Communications. The practical part includes the methodology for the evaluation of communication tools in both companies, the characteristics of both companies, internal and external communication and tools in small and large businesses, including assessment, functions and skills of a business manager with an emphasis on communication. Evaluation of communication tools in both companies is based on the methodology created in this thesis. The evaluation conclusions are drawn and recommendations suggested. The main contribution of this thesis is an analysis of companies, and evaluation and recommendations.
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