|
| |
|
|
Cultural Diplomacy as an instrument of International Politics
Michlerová, Zuzana ; Lehmannová, Zuzana (advisor) ; Peterková, Jana (referee)
Cultural diplomacy has always been playing an important role in international relations. It is a phenomenon which has been becoming more and more actual recently and which has been permanently growing in significance. There is a huge probability that cultural diplomacy will play a crucial role in international relations of 21th century. This part of diplomacy should not be thus underestimated and it is certainly worthwhile to pay more attention to it. Significance of cultural diplomacy is growing in connection with the growth of importance of "soft power". The theory of "soft power" has been developed by Joseph S. Nye Jr. In his book Soft Power: The Means to Success in World Politics, Joseph S. Nye Jr. calls for strenghtening of intercultural dialog as a reaction on 11th September 2001.
|
|
|
The public diplomacy and nation branding of small and medium states
Dvorská, Jana ; Peterková, Jana (advisor) ; Trávníčková, Zuzana (referee)
In my thesis I will compare the public diplomacy and national branding of the Czech Republic and Switzerland. The goal of the thesis is to define, explore and evaluate these fields for both countries. This paper will focus on identifying different aspects of nation branding in these two countries and will aim to evaluate the strategy and sketch the recommendations. The thesis is divided into 3 parts. In the first part the author defines and describes public diplomacy as general term. The second part is dedicated to the public diplomacy of small and medium states. The last chapter focuses on the comparison of public diplomacy and nation branding of the Czech Republic and lesson that could be learned from Switzerland. The goals of this chapter are as follows. To compare aspects and specifics of these two states and evaluate specific activities developed by governments to improve the perception of their country by the foreign public.
|
|
|
Creating the Image of State in the Cold War Period
Matoušková, Martina ; Peterková, Jana (advisor) ; Cibulková, Petra (referee)
The thesis compares Western and Soviet approaches to creating the image of state in the Cold War period. Terms public diplomacy, propaganda and agitation are explained and the Cold War period is covered in the first section. Second chapter depicts American and British approach to the public diplomacy after WW2 and deals with Western methods and tools used to create the image of state abroad. Third section describes Soviet propaganda and its machine of the stated period and the fourth section compares and judges Western and Eastern approaches. It seems that although the differences of democratic and totalitarian form of state are relevant, the structure and institutions used to creating the image of state during the Cold War were similar on both sides of the iron curtain.
|
|
|
Civic education in foreign policy: German example
Pavlík, Ondřej ; Zemanová, Štěpánka (advisor) ; Druláková, Radka (referee)
The first chapter describes the concept of soft power and public diplomacy. The second part deals with the system of civic education in Germany and characterises one of its important actors -- the political foundations. It mainly focuses on their activities abroad, which are evaluated in the third part in terms of their influence on Germany's soft power. This thesis also deals with the foundation's rank as an actor of German public diplomacy.
|
|
| |
|
| |
|
|
Czech Republic as perceived by foreign public
Dobrovolskaja, Alexandra ; Peterková, Jana (advisor) ; Trávníčková, Zuzana (referee)
The Master's Thesis introduces the definition and scope of term public diplomacy and deals with its dimensions, types and implications. The second chapter describes the system of public diplomacy in the Czech Republic. In particular emphasis is put on actors that participate in public diplomacy, the instruments they dispose of and the strategy they follow. The evaluation of the functionality of Czech public diplomacy system is made based on results of questionnaire which was distributed among foreigners.
|
|
|
Public Diplomacy of the Czech Republic – actual aspects
Štěpánková, Petra ; Peterková, Jana (advisor) ; Druláková, Radka (referee)
The diploma thesis introduces the term public diplomacy and examines it in the context of Czech Republic. The aim of the thesis is to explore, describe and evaluate Czech Republic's practice in the field of public diplomacy. The study also focuses on the term nation branding and brand image of countries. A whole chapter is dedicated to the "brand Czech republic". The last part of the diploma thesis analyzes the Czech presidency of the Council of the European Union in the first half of 2009 from the view of its presentation and communication.
|
|
|
Cultural Institutes as an Instrument for Public Diplomacy
Šipošová, Alexandra ; Peterková, Jana (advisor) ; Cibulková, Petra (referee)
This work focuses on cultural institutes as an instrument of public diplomacy. Aim of the work is twofold: to analyze functioning of an institute and to create a consistent picture of its activities. The first chapter is dedicated to the role of public diplomacy and its relationship with cultural diplomacy. The second chapter examines various aspects of work of an institute. Conclusions of the analysis are then integrated in a general model of cultural presentation carried out by an institute. The last chapter analyzes determining elements and activities of the French, Spanish, Polish, and Slovak cultural institutes in Prague.
|
guest ::
