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The impact and perception of brands to the inhabitants of Czech Republic
Savchyn, Maryana ; Říha, David (advisor) ; Kotmel, Jiří (referee)
The aim of my bachelor thesis is to find out, how the brands work to the inhabitants of Czech Republic, how to they affect them in their daily decision-making. How it is perceived and whether it is considered to be something significant has a vital role in today's world. The intention is to also test whether it is know and care about the brand list. Whether they prefer the less known products. In what areas they pay more attention to the brand. What feelings they associate with their favorite brands.

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