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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Analysis of the consumer behavior
 Morávek, Jakub ; Koudelka, Jan (advisor) ; Skokanová, Dagmar (referee)
The bachelor thesis focuses on the analysis of the consumer behavior. The thesis is divided into two main parts. The first part deals with the consumer behavior in the theoretical point of view and with the factors affecting it. The second part refers to author's and the MML-TGI research which analyse the most common signs of consumer's decision making and behavior.
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