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National Repository of Grey Literature

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Výlohy obchodů s oděvy Pichová, Martina The diploma thesis deals with clothes windows displays and their influence on potential customers and their shopping customs and behaviour. Detailed interviews with potential customers (n = 36) and shop managers (n = 21) were used in order to find out opinions about windows displays. Preference tests (n = 30) were used as a complementary method. Thanks to the gained data it was possible to identify mistakes in creating windows displays and subsequently to formulate recommendations for an appropriate presentation of goods in clothes windows displays. Detailed record

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