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Franchising as the entry mode to the market
Bláha, Petr ; Turnerová, Lenka (advisor) ; Hudeček, Miroslav (referee)
This bachelor thesis deals with franchising as a form of entry to the market. The thesis is divided into two parts - theoretical and practical. The theoretical part contains basics of franchising, its situation in the world and in the Czech Republic and advantages and disadvantages of franchising for small and medium enterprises (SMEs) in general. The practical part of the thesis compares advantages and disadvantages of franchising on existing travel agencies.

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