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Content analysis of selected on-line television channels and their uses of entertaining content.
Jelínek, Jiří ; Kruml, Milan (advisor) ; Géla, František (referee)
This master thesis deals with the internet - television media relations, more specifically how selected tv publishers use internet channels to communicate with users. It is based on several previous analysis, which argued that publishers apply old television logic on the internet as well, and therefore they do not use full potential of the new medium. Goal of this thesis was to test this argument, as well as to discover how Czech and foreign publishers use internet websites and social media, and how they approach internet audiences. In order to do so, content analysis was executed, analyzing publisher websites and social media of 20 selected television shows. Based on this analysis user approach of each show and publisher was categorized employing typology of Eugenie Siapera. Due to significant communication differences among shows this thesis also attempted to identify major factors, which shaped the communication.
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Content analysis of selected on-line television channels and their uses of entertaining content.
Jelínek, Jiří ; Kruml, Milan (advisor) ; Géla, František (referee)
This master thesis deals with the internet - television media relations, more specifically how selected tv publishers use internet channels to communicate with users. It is based on several previous analysis, which argued that publishers apply old television logic on the internet as well, and therefore they do not use full potential of the new medium. Goal of this thesis was to test this argument, as well as to discover how Czech and foreign publishers use internet websites and social media, and how they approach internet audiences. In order to do so, content analysis was executed, analyzing publisher websites and social media of 20 selected television shows. Based on this analysis user approach of each show and publisher was categorized employing typology of Eugenie Siapera. Due to significant communication differences among shows this thesis also attempted to identify major factors, which shaped the communication.
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Self-Service Business Intelligence in the Management of Business Informatics (MBI)
Chalupa, Pavel ; Pour, Jan (advisor) ; Bosák, Martin (referee)
The bachelor thesis is focused on the development of reference model MBI (Management of Business Informatics) exerted on the land of the Department of Information Technologies in the University of Economics in collaboration with the Department of Software Engineering CTU. The aim of this thesis is the introduction issues of implementation and operation of the Self-Service Business Intelligence solutions in the company. The thesis is divided into two parts. The first part briefly describes principles of the Self-Service BI solution, it defines its potential benefits and effects in the company and compares the possibilities of using Self-Service BI with traditional Business Intelligence solution. The second part is focused on the already mentioned expansion of the MBI model. There are introduced the most common tasks related to the implementation and operation of Self-Service BI in this part, their links to user roles and important factors that may be affected by this solution.
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