|
|
The Willingness to Buy a Mobile Phone Depending on the User Product Reviews
Kvasničková, Martina ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The diploma thesis is focused on smartphones and user product reviews. The purpose of the diploma thesis is to establish a link between user product reviews and their willingness to buy the product. The thesis is divided into two parts. The theoretical part deals with consumer behavior, brands, willingness to buy a product and user product reviews. In the practical part there is a research demonstrated. The research is applied on a target group of czech consumers in the age from 16 to 24. In the last part of the thesis there is an evaluation and some recommendations. These recommendations can help to realize the key aspects which influence the customers willingness to buy the product.
|
|
|
Are we watching good movies? The impact of audience rating on attendance and revenues of Czech movies
Žofčák, Jakub ; Stroukal, Dominik (advisor) ; Babin, Jan (referee)
Based on regression analysis and data set of 314 Czech movies from period 2003--2013, this thesis examines the hypothesis, that there is positive relationship between success of those movies (measured by attendance and revenues) and users rating in Česko-Slovenská filmová databáze. This hypothesis was confirmed by model presented in this thesis -- one percent increase in users rating is in relationship with increased attendance by 1,45% and revenues by 1,39%. Similar links between explained variables and other factors are also proved. As significant factor are proved favorite actress (but not favorite actors), favorite directors, Český lev awards and specific movie genre (action movies, fairy-tales and comedy). This thesis' contribution consists not only in application of chosen method on Czech environment, but also in economic explanation of positive relationship of certain specific variables in context of Czech movie industry. Among those specific variables associated with attendance and revenues is production of director Zdeněk Troška.
|
|
|
User Rating and its Impact on the Willingness to Buy in Online Environments
Kovářová, Veronika ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The goal of this Bachelor Thesis is to define the impact of reviews on potential customers in the online environments. It defines the types of reviews that influence customers positively in their buying decision process and which of them do not have a requisite value for potential customer. Reviews will be compared not only from the structuring or no-structuring viewpoint but also from the content of the published text: its form, length, expertises and language quality. To determine the above will be used the contact method or qualitative research in the form of a personal interview with voluntary respondents who will be contacted via the social network. The goal of the research will not be only to determine what the reviews have the greatest informative value for users, but also to define what form of expression reviewers prefer and how to ensure that consumers will write a valuable and quality reviews.
|
|
|
Willingness to Buy Based on the User Product Reviews
Hejtmanová, Dagmar ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The main goal of this diploma thesis is to prove whether there is a relationship between the willingness to buy and the user product reviews. Sectional questions are related to e.g. the willingness to pay more for the product with a better review, to a satisfactory number of stars in a rating or to what is crucial for customers when choosing a product. The readers are introduced to basic concepts related to the topic (such as the purchase behavior of customers and its influences, the willingness to buy, the customer satisfaction or the user product reviews) before the analysis. The interviewing method was chosen for primary data collection. Due to a quantitative nature of the research, the research questions were specified firstly. These questions were evaluated using descriptive statistics and tools of statistic reasoning.
|
guest ::
