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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Czech Market of Hobby Markets from the View of Consumers
 Němečková, Tereza ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This bachelor thesis is focused on the Czech market of hobby markets from the view of consumers. The work is divided into four parts. The first chapter looks into the behaviour of consumers and the process of market segmentation. The second part is about three biggest companies on the Czech hobby market, which are Hornbach Baumarkt CS, OBI and Bauhaus. The third chapter is focused on the company Hornbach Baumarkt CS and its private labels. The last part comprehends my own research in front of one of the shops of Hornbach Baumarkt and is targeted on the typical consumer of this shop, his knowledge of the competition and services from Hornbach. The output of this work is a concept for the company Hornbach, how they should communicate with their consumers.
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The Market of Selected Goods in the Czech Republic
 Uhlíř, Vojtěch ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
In the first chapter the Czech market with gifts and gift shops is described. Then the Czech candle market is characterized - the competion observation and product description is provided. In the second chapter Czech consumers and their behaviour is given, following with a survey of their attitude and usage study concerning gifts and candles more specifically. The description of the typical Czech consumer buying gifts and candles is carried out. In the third chapter on the basis of the survey the marketing strategy for a small candle-manufacturing business is provided.
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