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Strategie vybrané sítě hotelů v oblasti společenské odpovědnosti firem
Abbaszade, Kamilla
Abbaszade, K. Corporate social responsibility strategy of a selected hotel chain. Bachelor thesis. Brno: Mendel University in Brno, 2022. This bachelor thesis deals with corporate social responsibility in the hotel network and its aim is to evaluate the current situation in the company OREA s.r.o. and subsequently propose activities for improving the situation. At the beginning of the thesis, the concepts related to the issue are explained. This is followed by a description of the chosen methodology and an analysis of the results of the research, which was conducted through interviews with hotel representatives. Finally, recommendations for improving the corporate social responsibility strategy were made.
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Corporate social responsibility in small and medium enterprises
Sedláčková, Olga
This bachelor thesis is focused on corporate social responsibility in small and medium enterprises. Corporate social responsibility is voluntary commitment of companies behave responsible. European commission says that, even if SME don't use term CSR, the close relationship with society makes them socially responsible. In thesis is analyzed small enterprise with 20 employees. Company PONY AUTO trend s. r. o. is the biggest Czech producer of sleeping modules and spoilers for commercial vehicles. Analysis was based on structured interview with owners of the company and production manager. Another data was gained from quantitative research -- questionnaire, which was distributed to employees in company. Company does not have CSR concept implemented into corporate strategy. Anyway, there was found, that company unwittingly behave according all three parts of triple bottom line. For economical area there was recommended implementation of ethic code. In social part was recommended to organize teambuilding with emphasis on communication and establishment of corporate fund. Based on the results, it was confirmed allegations of European Commission.
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Corporate social responsibility concept in the ice cream industry
Jílková, Andrea
The bachelor thesis is focused on the corporate social responsibility concept in the ice cream industry and in Ben & Jerry's company. Ben & Jerry's ice cream is Vermont- based company and subsidiary of Unilever and produces high quality ice cream while striving to serve to greater good. Collected data about the company that were used in analyses of the internal environment and CSR environment revealed some unique techniques of how company Ben & Jerry's deals with CSR. These analyses were equally conducted for the Unilever's Czech division of ice cream under the Brand Algida and based on the direct comparison of strengths and specific CSR activities between Ben & Jerry's a Unilever's Czech division were found its gaps on the Czech market. Proposals and recommendations to Unilever's Czech division of ice cream under the Brand Algida were done based on the benchmarking and there were covered all the CSR areas -- social, environmental and economic.
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Návrh CSR strategie ve vybraném podniku
Vaněk, Patrik
This bachelor thesis deals with corporate social responsibility. Social responsibility is the behavior of companies in favor of their stakeholders in excess of the legislation, and responsibility of company for its behavior and the impact of business activity on society. The aim of this work is to propose a suitable strategy for the company ONIO, s. r. o., based in Czech Republic, and design specific CSR activities based on the Triple Bottom Line method. Key activities are economically valued.
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