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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Hospodářská krize a její dopady na automobilový průmysl USA
 Kouřil, Jakub
Bachelor thesis is engaged in an impacts of economic crisis on automotive indus-try in the United States of America. A purpose of thesis is analyse impacts of mortgage and financial crisis on automotive industry and each manufacturers of automobiles in the U.S. First part of thesis is briefly engaged in origins, process and consequences of mortgage and financial crisis. Further thesis describes initial analysis of automotive industry in the United States and the greatest automobile manufacturers. Next part of thesis evaluate: crisis in the automotive industry, an impact of crisis on each manufacturers and identifies other factors affecting the American auto market.
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Hospodářská krize a její dopady na automobilový průmysl USA
 Kouřil, Jakub
Bachelor thesis is engaged in an impacts of economic crisis on automotive indus-try in the United States of America. A purpose of thesis is analyse impacts of mortgage and financial crisis on automotive industry and each manufacturers of automobiles in the U.S. First part of thesis is briefly engaged in origins, process and consequences of mortgage and financial crisis. Further thesis describes initial analysis of automotive industry in the United States and the greatest automobile manufacturers. Next part of thesis evaluate: crisis in the automotive industry, an impact of crisis on each manufacturers and identifies other factors affecting the American auto market.
Detailed record
Consumer buying habits in car market
 Schneyderová-Kubaniková, Zuzana ; Vávra, Oldřich (advisor) ; Malůšková, Denisa (referee)
The aim of this diploma thesis is analysis of the marketing tools in the automotive industry and specification of the consumer buying habits of cars. Description of the marketing environment as the default situation analysis for consumer behavior. Determination of marketing tools used to define the appropriate marketing mix. Detect changes in consumer behavior due to the economic crisis and its impact on the automotive industry.
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