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Children's camp recreation as a form of social and organised tourism. Case study Jindřichohradecko
Nekola, Petr ; Vágner, Jiří (advisor) ; Burda, Tomáš (referee)
The aim of the diploma thesis is based on a theoretical framework and with the help of typology to explain the importance of social tourism and its relationship to bound tourism and to find out, how social (bound) tourism displays itself as a specific form in the shape of summer children's camps. The work introduces and compares the definitions of social and bound tourism, there is performed the typology of social tourism and there are also mentioned current trends in social and bound tourism and the specifics of the development of bound and social tourism in the Czechia. After defining and characterizing the territory of the Jindřichův Hradec district, the search for information about children's camps and the methodology of my own research are explained in detail in the text, which consists in the content analysis of a structured interview with open questions. Within the analysis, keywords are selected, and a mix of quantitative and qualitative evaluation is performed, in which both the frequency of keywords and the content of individual statements are evaluated. Gradually, the geographical factors of camp location, their program factors, general characteristics and organizational factors of camps, their technical parameters and limitations of the coronavirus pandemic, social and demographic...
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Trends and Tourism Policy in Spain
Ševčíková, Denisa ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
The diploma thesis is focused on trends in tourism and tourism policy in Spain. There are defined basic terms, described brief history of tourism in the world and in Spain. The thesis describes the relationship between tourism and economy of the country and defines the position of Spain in the field of international tourism. There are also presented tourism bodies and political plans of Spain. Case studies which form last part of the thesis are devoted to three autonomous communities where the researches are focused on local attractions, current regional statistics and political plans of each community.
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Studie rozvoje cestovního ruchu v rámci dobrovolného svazku obcí Mikroregion Horňácko
Roubíčková, Martina
Bachelor thesis is dedicated to evaluation of tourism in microregion Horňácko. This microregion is located in Southmoravian county and also it is a part of region Slovácko. In first part of bachelor thesis, is description related to topic, specifically a definition of tourism, assumptions of tourism, potential and its options of evaluation. Practical part is focused on description of the territory and evaluation of potential pursuant on method of evaluation from Mariot. Use of the SWOT analysis provided informations about strengths and weaknesses, opportunities and threats of the territory. On the basis of this finding I was able to create particular suggestions to improve the use of potential of the area for improvement in development of tourism.
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New trends in tourism of developed countries and its utilization for domestic market in the practice of tour operator
Schlindenbuch, Petr ; Hartman, Ladislav (advisor) ; Němečková, Klára (referee)
The goal of master's thesis is to map new and upcoming trends in tourism in developed markets and possibilities of its utilization on domestic market in the practice of tour operator, where the author works, for its long term and sustainable development. The theoretical part of this thesis is focused on specifications and differences of tour operators and travel agencies. To make it complete, specifications of other subjects of tourism are placed in attachment, same for the general description of the position of Czech Republic in the world's tourism. The practical part contains detailed analysis of the on-line portal Invia.cz, successfulness analysis of tours organized by the tour operator, where the author works, recommendations for its growth and development and possible limits and risks, which it is exposed to. It is completed by an inquiry, which supports or neglects deducted conclusions and it brings additional notes for trouble-free business of tour operator. The result of the thesis is detailed analysis of activities of specific tour operator and specific recommendations for its planned expansion, which are supported by a research.
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The trends of domestic tourism of population in the selected region - Ustecky kraj
BULÍČKOVÁ, Veronika
The aim of this bachelor thesis is to find out how the new trends in tourism are implemented in the Ústí region and to analyze the current state of the Ústí Region. Also to analyze consumption behavior of the population in the area of domestic tourism. The secondary aim was preparation of the product package for tourist and to suggest and innovate the actual offer of the services to improve visit rate of this region.
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