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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Specific travel tourism services and products for seniors in the Czech republic
 Přikrylová, Zuzana ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
The thesis deals with specific segments of the senior travel tourism, as an important type of travel tourism in the Czech republic. The specific charackteritics of demands and preferences of seniors are stated. The quality and amount of the services in travel tourism are evaluated and analyzed. Further, the thesis evaluates subjects offering specific products and services for seniors on the Czech market, in particular activities of tour operators, travel agencies and accommodation providers. These subjects are important involved organizations in the changing society according to the process of ageing of population. Also on this account, seniour travel tourism has a big potential to develop. In the conclusion, all the assumptions of the development of senior travel tourism in the Czech republic are evaluated. The goal of the thesis is to analyze and evaluate the level of the services and products being offered to seniors in the Czech republic.
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