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The Use of Metohods of the Project Management in Company
Došek, Ivan ; Holeš, Štefan (referee) ; Smolíková, Lenka (advisor)
The master´s thesis is about creating of travel blog. In the beginning there is analysis of actual situation and creating of change. Right after will be created risk analysis to see and identify risk and in case to express and stand in front of risk regarding their risk seriousness. Blog asi t is will be created with help of tools of project management and it should be transformed to small business in selling of cheap flights through the business partner.
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Marketing and business models in the online social network
PERZL, Tomáš
This diploma thesis deals with internet marketing, more specifically so-called social media marketing. The theoretical part begins with description of nowadays social media marketing principles and also focuses on what should be the natural responsibility of society, which is spending time on those platforms. It also explains current goals and direct of the social media marketing. The practical part is based on two real world examples of social media profiles. One is focused on helping local business during the Co-VID19 pandemic shutdown in the non-profit way. The second one is about opening a business opportunity by creating account on the social media, which is focused on traveling across the region of South Bohemia. The goal is to describe how to create a profile on social media, what are the differences between managing Facebook or Instagram page, how does the algorithms work and also how much does it cost to build a big social media profile. This diploma thesis also focuses on how it is possible to earn on marketing happening on social media via shared content and paid partnership with brands.
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The Use of Metohods of the Project Management in Company
Došek, Ivan ; Holeš, Štefan (referee) ; Smolíková, Lenka (advisor)
The master´s thesis is about creating of travel blog. In the beginning there is analysis of actual situation and creating of change. Right after will be created risk analysis to see and identify risk and in case to express and stand in front of risk regarding their risk seriousness. Blog asi t is will be created with help of tools of project management and it should be transformed to small business in selling of cheap flights through the business partner.
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The Usage of Travel Blogs As Data Sources of Tourism Market
Rychlá, Barbora ; Jarolímková, Liběna (advisor) ; Jenčková, Jiřina (referee)
The thesis is dealing with usage options of travel blogs as data sources of tourism market. The thesis is divided into two parts - theoretical and practical. The first part (theory) is consisted of 2 chapters. The first chapter talks about marketing and the second chapter comprises an introduction to the theory of information and the blogging. A travel blogger's profile was created via questionnaires in the first chapter of the practical part. Travel blogs, expat blogs, travel vlogs and travel bloggers' profiles on Twitter were analysed in the next chapter of the practical part. Via questionnaires and the results of the analysis made in the previous chapter, the last chapter evaluates the current position of travel blogs as a source of information in organisations in tourism.
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