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National Repository of Grey Literature

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Structural and Argumentative Analysis of the Advertising Materials created by French and Czech Travel Agencies HŮLOVÁ, Petra The focus of present thesis is the analysis of advertising press of ski centres. The thesis is divided into two parts; the first and theoretical part presents typical facets of advertising discourse, the second and practical part includes the analysis of French and Czech travel agencies catalogues, booklets and leaflets. The analysis focuses on the language means typically used for purposes of advertising discourse. Detailed record

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