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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Udržitelnost malých a středních potravinářských maloobchodních formátů na českém trhu
 Feist, Patrik
Feist, P. Sustainability of small and medium food retail formats on the Czech market. Diploma thesis. Brno: Mendel University, 2020. The diploma thesis deals with the sustainability of small and medium food formats on the Czech market. The main goal of the thesis is to propose measures to increase the sustainability of small and medium-sized retail companies operating in the Czech market. The thesis examines the retail food market, monitors customer preferences and identifies main factors affecting customers in the retail food market. In this theses is used the technique of marketing research, namely a questionnaire survey. The outcome of the thesis is the determination of the main factors that influence the behavior of customers in the retail food market and proposals for recommendations for traditional Czech traders.
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Retail beer market. Opportunities for beer category
 Caldová, Marie ; Zadražilová, Dana (advisor) ; Hlinecký, Ondřej (referee)
My bachelors thesis deals with design of better utilization of sales space in traditional retail formats. I focus on the beer category . I describe the basic principles of retailing. I imagine the food retailing division according to the company Pilsner Urquell. I mention all the legal requirements for the labeling of beer products. I mention the beer category share in total sales in the retail market . I describe the main beer producers who are active on the Czech market. The main topic is the analysis of the retail beer market in the Czech Republic, which leads to the determination of opportunities beer category in the traditional retail market. In the practical part, I propose a change of exposure beer product to the traditional retail formats.
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