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Business Plan for the Le Café Noir Café
Konderlová, Nicolle ; Pevná, Jana (advisor) ; Raba, Michal (referee)
This B.A. thesis deals with a business plan describing the formation of a limited liability company. The purpose of the thesis is to draw the business plan of a company dealing with restaurant services, and to analyse whether this project is feasible also from the economical point of view. The theoretical part defines the basic terms of doing business and describes the purpose and structure of a business plan. The practical part focuses on the drawing up of a business plan for a particular company.
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Marketing of HN, LN, MF DNES and Právo
Vránová, Helena ; Štědroň, Bohumír (advisor) ; Svobodová, Dagmar (referee)
This thesis deals with marketing of the serious Czech newspapers (HN, LN, MF DNES and Právo) with a focus on possible models of their brand valuation. The main goal of this work is a marketing analysis of the four subjects using the electronic data sources. The analysis includes basic information about the publishers, their property relations and economic results for the period from 2005 to 2009. After that follows the introduction of the studied newspapers, including their content description, readers profile and new technologies. The aim of the practical part is also to choose appropriate method for evaluating the brands of the dailies. It was performed an external, financial and SWOT analysis to ensure correct application of the approach. Valuation results showed that the highest financial value has the brand Mladá Fronta DNES, the second is Právo, followed by Hospodářské noviny and Lidové noviny.
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