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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Trade fairs and exhibitions as an instrument to increased competitiveness of czech exporteurs
 Laca, Tomáš ; Olšanová, Květa (advisor) ; Hinčica, Vít (referee)
The Bachelor's thesis is focusing on Trade Fairs and Exhibitions as an important element in competing in global markets. The work describes history and development of Trade Fairs, Exhibitions and how have their main characteristics changed and evolved over the years. It is important to understand this process, because as Trade Fairs and exhibitions changed over the time it has directly affected also the reasons why companies take a part on such an events. Whereas in past companies were coming to Trade Fairs to compete with products and prices, today trend shows that they are looking for propagation of their brand, networking and building of successful image. The outcome of the thesis clearly shows the connection between the competitiveness of the companies and participation on Trade Fairs and Exhibitions. To support the whole concept we asked one of the important Czech companies ŽĎAS to answer questions that has proved that due to the participation on Fair Trades and Exhibitions has their competitiveness and exports risen in the past and are expecting to continue in this trend.
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