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City House – Mixet Use Architecture
Salva, Martin ; Ing.arch.Pavel Šimeček (referee) ; Menšíková, Naděžda (advisor)
The project deals with completion a REC block buildings in Brno – Zábrdovice, defined by local roads. For the design of mass was used a porosity principle, when the site was covered with maximum static mass cutted by dynymic communication-optimal connections through the object. Object has five floors and a basement with garages and technical facilities. In the 1st floor and the part of 2nd floor are business premises, on the 2nd and 3rd level are administrative premises. On the part of a 3rd floor and in 4NP and 5th floor there are apartments. The foundations of an object is the reinforced concrete slab, the constuction systém is formed by reinforced-concrete columns with brick walls. Ceilings and staircases are monolithic reinforced concrete. Object is topped by a flat roof, part of the roof is greened.
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City House – Mixet Use Architecture
Salva, Martin ; Ing.arch.Pavel Šimeček (referee) ; Menšíková, Naděžda (advisor)
The project deals with completion a REC block buildings in Brno – Zábrdovice, defined by local roads. For the design of mass was used a porosity principle, when the site was covered with maximum static mass cutted by dynymic communication-optimal connections through the object. Object has five floors and a basement with garages and technical facilities. In the 1st floor and the part of 2nd floor are business premises, on the 2nd and 3rd level are administrative premises. On the part of a 3rd floor and in 4NP and 5th floor there are apartments. The foundations of an object is the reinforced concrete slab, the constuction systém is formed by reinforced-concrete columns with brick walls. Ceilings and staircases are monolithic reinforced concrete. Object is topped by a flat roof, part of the roof is greened.
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Marketing Strategy of a Company
To, Bich Ngoc ; Zeman, Jiří (advisor) ; Nguyen, Thai Ngoc (referee)
This work deals with the marketing strategy of company Saparia, which manages Trade Centre Sapa in Prague. There are two objectives of the work. The first one is to acquiant reader with the complex description of the trade centre and the other is to analyse the marketing strategy of the company with a final proposal of a new marketing strategy. The thesis is divided into four chapters. The first chapter deals with the theoretical basis, the definition of marketing strategy. The second chapter gives the comprehensive description of the trade centre as the object of marketing strategy. Individual subsections describe company Saparia, the location of the trade centre, its history, the offer and its functions. The third chapter is devoted to analysis of the marketing environment. This strategic analysis involves the description of a typical customer and seller of the trade centre, competitive environment, media monitoring and analysis of the current marketing strategy. SWOT analysis summarizes the results of these partial analyses, providing the basis for the formulation of a new marketing strategy, which is the subject of the last fourth chapter.
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