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The Determinants of International Tourism Demand
Vencovská, Jana ; Strielkowski, Wadim (advisor) ; Fišerová, Tereza (referee)
This bachelor thesis focuses on identifying the key factors affecting international tourism demand. Additionally, it provides an assessment of the economic impact of tourism, which is followed by an overview of possible interpretations of the terms "tourism" and "tourist" and their evolution in time. Based on a review of existing literature, the next part discusses the meaning of the term "tourism demand", the ways how this demand can be measured and on its main determinants. The last chapter of the thesis is dedicated to an econometric analysis of the determinants of the demand for tourism to the Czech Republic from thirty-eight different countries. The data on the number of guests registered in collective accommodation establishments collected by the Czech Statistical Office was used as a measure of tourism demand. The period between years 2000 - 2012 was investigated. The model was specified in a dynamic form, which allowed us to account for the Word-of-Mouth (WoM) effect and to reflect the importance of tourists' loyalty. The Arellano-Bond generalized method of moments (GMM) estimation method was used to estimate the model. One of the main conclusions of the analysis is that 31% of the tourist arrivals are attributable to habit formation and the WoM effect. The results further show that tourism...
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The Determinants of International Tourism Demand
Vencovská, Jana ; Strielkowski, Wadim (advisor) ; Fišerová, Tereza (referee)
This bachelor thesis focuses on identifying the key factors affecting international tourism demand. Additionally, it provides an assessment of the economic impact of tourism, which is followed by an overview of possible interpretations of the terms "tourism" and "tourist" and their evolution in time. Based on a review of existing literature, the next part discusses the meaning of the term "tourism demand", the ways how this demand can be measured and on its main determinants. The last chapter of the thesis is dedicated to an econometric analysis of the determinants of the demand for tourism to the Czech Republic from thirty-eight different countries. The data on the number of guests registered in collective accommodation establishments collected by the Czech Statistical Office was used as a measure of tourism demand. The period between years 2000 - 2012 was investigated. The model was specified in a dynamic form, which allowed us to account for the Word-of-Mouth (WoM) effect and to reflect the importance of tourists' loyalty. The Arellano-Bond generalized method of moments (GMM) estimation method was used to estimate the model. One of the main conclusions of the analysis is that 31% of the tourist arrivals are attributable to habit formation and the WoM effect. The results further show that tourism...
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The present status and the opportunities of further tourism development in the microregion Milevsko
ČUNÁTOVÁ, Monika
Diploma thesis concerns the analysis of present degree of the tourism development in microregion Milevsko, i.e. evaluation of primary and secondary potential of tourism. For the analysis of tourism demand in microregion Milevsko served marketing research conducted questionnaire survey. According to questionnaire survey results was defined the profile of the microregion´s visitor. The structured SWOT analysis, evaluation the strengths and weaknesses, opportunities and threats of microregion, was a background for conceiving of proposals for futher development of tourism in microregion Milevsko.
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The Influence Of Tourism On Local Development In Selected Region - Táborsko (Chýnov)
KOPECKÁ, Jana
My graduation thesis is aimed at the definition of the examined tourist destination Tábor, precisely the Chýnov, and to do analysis of the offers and demand of tourism in selected area. Then determine the impact of tourism on local development, to define the multiplier of tourism for the area and determine the impact of tourism on the budget of municipalities. An output of the thesis are small measures which point to development of the tourism in Chýnov. One of them is an environmental package for a city, or a proposal of own green symbol with a picture of a bat.
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A usage of cultural facilities in tourism development on case of selected museums in the region of Telč
AMPAPOVÁ, Šárka
This thesis concerns the analysis of tourism in the selected area, i.e. analysis of primary and secondary potential of tourism in Microregion Telčsko. Then the tourism demand is analysed, partly by analysis of visitor needs and requirements by selected cultural facilities, partly as well the current visitor in Microregion Telčsko. The thesis evaluates the strengths and weaknesses, opportunities and threats of tourism in the selected area. Some product proposals for the selected segments were added. As well some communication and cooperation options (proposal) of cultural facilities in the context of the tourism sector were added.
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A possibilities of strategic tourism development in the area Písek
SÁZAVSKÁ, Petra
The aim of this thesis called The Possibilities of Strategic Development of Tourism in the Region of Písek was to evaluate primary and secondary development potential of tourism in the chosen area and on the basis of this analysis to propose the possibilities of strategic development of tourism along with stating priorities and proceedings. The theoretical part of the thesis introduces the problem. The analysis that followed was made with the help of marketing research. These were the basis for SWOT analyses with the definition of strong and weak points. The problem analysis then described the main problems and barriers of the monitored area.
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A possibilities of strategic tourism development in the recreation centre Hluboká nad Vltavou
MACHOVÁ, Veronika
The aim of the thesis was to evaluate primary and secondary potential of the development of tourism in the destination Hluboká nad Vltavou and to propose, based on performed analyses, possibilities of strategic development of tourism along with defining priorities and proceedings. The theoretical part of the thesis introduces the problem. The analysis that followed was made with the help of marketing research. These were the basis for SWOT analyses with the definition of strong and weak points. The problem analysis then described the main problems and barriers of the monitored area.
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