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National Repository of Grey Literature

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Analysis of founding a travel agency Mašová, Veronika ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee) This thesis focuses on founding a new travel agency oriented on domestic tourism. The aim is to show a real process of founding a new travel agency. The travel agency's offer is based on analysis of environment, market, competition and potential customers. It is focused on three segments: seniors, families with children and forfaiter journeys. The financial analysis is included in next part of the thesis. Detailed record

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