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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The evaluation of Moet Hennessy activities on the Czech market and its potential expansion upon the Slovak market
 Kotúčová, Michaela ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The thesis evaluates activities of company Moet Hennessy in the Czech Republic. It provides a comprehensive overview of the company's portfolio, as well as insight into individual brands' marketing strategies. Since the company's core business is trade with alcoholic beverages, this thesis also analyzes the barriers connected to this business in the Czech Republic. The aim is also to evaluate the potential expansion upon the Slovak market and analyze appropriate forms of market entry.
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